The Swiss brand Jovial has completed 75 years in the art of watch making Three quarters of a century of success, during which the company has been able to Draw upon its history and its know-how to offer a board range of watches crafted in Harmony with the grand Swiss watchmaking tradition and skilful designers to assert itself on the main international markets.

Swiss tradition and international success Jovial was founded in 1929 in La Chaux-de-Fonds, the cradle of Swiss watchmaking. The company enjoyed swift success and in 1946 it was renamed "Jovial Montres SA", and its development also led to production being transferred to Bienne. 

1988, Jovial witnessed a milestone in its history when Mr. Mohamed Dabaan (Jovial CEO) took over the firm with the vision of modernizing the brand while remaining true to its solid traditions and values, its pioneering spirit and its quality craftsmanship "Jovial  means a reflection of joy and happiness.   

The company currently employs over 400 people worldwide, constituting a highly qualified team that ensure optimal management of production and sales.

 A collection where quality meets diversity 

The Jovial collection surprises one at first glace by its extremely broad diversity. Classical, sports or designer look models; self-winding or quartz movements; round, Square or rectangular cases, leather straps or metal bracelets & Diamond collections.

Going with the new changes in the world, Jovial has kept up its high quality and creative Craftsmanship, entered Duty Free to different countries in the world, and aspiring after Enlarging its market through Duty Free, especially in the Middle East.

All watches are produced in accordance with the highest standards of precision and reliability,

With tremendous attention to detail, and using rigorously selected materials The extremely attractive prices of all these models reflects the brand's main concern to Offer quality watches to as many consumers as possible. 
 
Jovial  Perfume
From the gardens of France which produce flowers for the best perfumes in the world, Jovial "the name that embodies an inherent luster and passion for life" launched a unique and elegantly packaged scent with a harmonious balance of warmth and coolness, a moment of pure happiness captured in an original floral scent,  the new fragrance for men and women who surrounds themselves with laughter,  love and all the simple luxuries life has to offer . 

This is not the end of the road:  JOVIAL intends to continue aiming for new heights in its innovation,  state-of the-art design and elegant presentation. More than luxury, the collection is an aesthetic concept,

it's   another  world.